So you have to strike a balance. In order to afford to be able to write your serious stuff, you have to write some fluff. Because most sites rely on traffic to generate revenue and pay writers. Most sites, including us, post more fluff on Facebook, because that’s what drives people to our site. We then hope that some of you will take a moment to look through the site and see some of our more substantial stuff.
This, understand, is why it’s really great for us when there’s some kind of pop culture crossover into the realm of “important shit.” If we can couch a conversation about racism or bigotry or cultural appropriation or sexism or misogyny into a post about Paula Deen or Phil Robertson or Avril Lavigne, then it’s all the better for us. Because–traffic-wise–that spoonful of pop culture sugar helps the medicine go down.
This, my friends, is how your internet sausage gets made.
But you can change that. You–quite honestly–have way, way more power than we do. You are the audience. You are our customer base. We only do what we do because it’s what you, the audience, respond to. Think of websites as a store. If you go into a store and buy 20 pairs of hot pants, that store is going to re-order hot pants. Don’t buy 20 pairs of hot pants and then complain about how a store stocks nothing but hot pants.